Swedish Burger Chain Defies McDonald’s and UEFA
The level of commercialization in football took another step towards total today, as UEFA are taking Euro 2009 Under-21 Championship matches away from the Swedish city of Borås.
Not because the stadium isn’t built, not because of infrastructure or safety concerns. Not for anything football related. But to keep McDonald’s happy. That’s right, the location of international tournaments is now decided by how happy Ronald McDonald is.
The controversy revolves around Swedish fast food restaurant MAX, who’ve been arguing with UEFA about whether they should close their doors for the U-21 Euros to make way for official sponsor McDonald’s.
MAX apparently offered a last minute compromise: to close their Borås Arena joint three hours before kick off and re-open an hour after the end of matches. But McDonalds/UEFA say that’s not good enough, and have yanked Borås as a venue.
In a sense, MAX has cost Borås the pleasure of hosting some international footy. But in the Swedish burger chain’s defence, this is also the will of the people. MAX conducted a survey though newspaper GT, with 93 percent of 22,000 readers voting in favour of defying UEFA.
Which means one of two things. Either MAX serves makes seriously good burgers (which somehow I doubt) or people are sick of football tournaments being dominated by commercials sponsors. I really hope it’s the latter.
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Comments


I’m going to come off a bit Naomi Klien, but this is Absolutely Disgusting. To hell with McDonalds, and with that attitude, to hell with UEFA.




As a stock owner in McDonalds, I am ashamed…
Posted from
United States




No wonder I never go that artificial food maker and that silly and ugly clown’s table.
Posted from
Italy




It’s not “joga bonito” it’s “jogo bonito,” as in “the beautiful game.”
“Joga bonito” is grammatically incorrect.
Posted from
United States




Get Ready to ransack, stone and burn the nearest Mcdonald near you.
Kill Bush and the american transnationals.


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