Slogans Needed for World Cup 2018/2022 Bids
If you read our post back in February, you’ll know that 11 bids to host World Cups 2018 or 2022 have been submitted. FIFA will announce the two winners in December 2010, so the 11 bids have until then to campaign each other into submission.
As any movie studio executive will tell you, a good tagline is the centerpiece of of any campaign. And as any online guru will tell you, crowdsourcing is the future of pretty much everything. So the people at DesignBay are running a crowdsourcing experiment to try and find a tagline for the Australian bid.
Called the The $1 Crowdsourcing Experiment, it’s inviting the public to submit a 100 characters or less tagline for Australia’s World Cup bid via Twitter. The winning tagline wins a $100 prize. Just so we’re clear, the winner won’t be the actual Aussie World Cup bid slogan, but the big idea is to prove that supercheap crowdsourcing can be just as effective as hiring a big expensive PR firm.
The results so far have been mixed. Entries like “Kicking it Down Under” seem pretty straightforward and could very well be exactly what a highly paid consultant would deliver after pocketing $300,000.
Other entries are less usable, but much more entertaining:
“More awesome than the Commonwealth Games (if that is possible)!”
“The Soccer World Cup -It will be just like the olympics but without the blue line or Nikki Webster”
“We only bid for it because we never thought we’d qualify properly, dammit”
Any of those three would get my vote, but I guess that’s why I’m not in charge of promoting World Cup bids.
But if I was… then here are the taglines I’d go with for each of the other 10 bids:
Belgium & Netherlands
“Screw you Luxembourg!”
England
“Hooligan free since ‘93″
Indonesia
“Just imagine: Your team might be in our group!”
Japan
“No sharing this time”
South Korea
“See above”
Mexico
“Swine flu? What swine flu?”
Qatar
“Oil = $$$”
Russia
“Because Vladimir Putin said so, that’s why”
Spain & Portugal
“Why not learn both our languages?”
USA
“We’ll show more interest this time, promise”
If anyone has any other suggestions, please feel free to share…
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Comments
By matt | May 14th, 2009 at 1:51 pm 
America: Betcha nobody gets stabbed!
Posted from 
United States
By Rob | May 14th, 2009 at 2:18 pm Russia: In America you host World Cup, in Soviet Russia, World Cup hosts You!
By Wayne | May 14th, 2009 at 3:41 pm Hope no-one’s offended by this..
Mexico World Cup 2019/2023: We were going to have the WC last year but…we’re so tired…so sleepy….
By Weston | May 14th, 2009 at 4:07 pm Bolivia: “We promise to play at no more than 2000 metres above sea level.”
USA: “Bend it like Beckham and come to the states for a while!”
Spain: “We promise we’ll go easy on you.”
Portugal: “For the good of hair gel and fake tan.”
Posted from United States
By Alex | May 14th, 2009 at 5:11 pm USA – We only riot to celebrate championships…So no riots!
By Ryan | May 14th, 2009 at 5:22 pm HAHA, spit out my drink at the Indonesia comment, the USA ones are funny too, they just hit a little close to home.
By fg | May 14th, 2009 at 7:55 pm USA- America….Fuck Yeah!
Posted from United States
By ish | May 15th, 2009 at 10:15 pm Australia: We got Koala’s
China: See the olympics, imagine what we could do with a real event?
By Anthony | May 16th, 2009 at 8:53 am Qatar: “If we can’t have it here, we’ll build a better place to have it”
China: “We promise the trophy will be the real one”
Russia: “We promise not to buy a fake from China”
America: “The Arabic players can stay in our hotels torture free”
Japan: “Our stadiums are gonna be all high tech and shit”
Posted from United States
By Anthony | May 16th, 2009 at 8:55 am Mexico: “Maradona can’t ruin it this time”
Posted from United States
By Seth | May 16th, 2009 at 10:42 pm LMAO @ Indonesia. Good one Daryl <3
By fadiel davis | May 18th, 2009 at 2:12 am slogans nonsence… world cup will end down here in south africa! here where they will burn their passport papers like mandella and live under a president who is a meer man who makes mistakes, hey he is not a god! this zuma… you will see the culture that will world will turn into, like of the people of cape town….
By omar | May 26th, 2009 at 8:08 am JApan: Konichiywa
Qatar: Free turbans!
Spain: we will actually show up this time honest!
By Soccer Fanatic | June 1st, 2009 at 9:29 am Brazil: Our trophies weigh a ton!!
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