Polkraine Euro 2012 Logo Unveiled; Now Offering Rewards For A Do-Over*.

December 14th, 2009 | by: chris |

FBL-UEFA-EURO-2012-LOGO-PLATINI-LATO-SURKIS

(* – Not really.)

Does this Euro 2012 logo not look like the pattern of a shirt you’d get for a 4 year-old girl found on a rickety rack standing dangerously close to the produce section of a supermarket?

Or maybe some strange knick knack found on your grandmother’s dresser which your whole family makes fun of, only to see it on Antiques Roadshow and find it’s worth a small country.

Given that there are two countries in play, it was probably fairly difficult to find cultural similarities which could be expressed in a logo. And if the official uefa.com is any indication, this is true, as they don’t quite give any hint as to its meaning (the flag colors should be unmistakable, however). Those involved just keep calling it ‘beautiful’ as if programmed.

“It is of tremendous importance for such a worldwide event to have such a beautiful logo,” he said. “It gives a flavour of the competition and of our two countries. The slogan also contains a clear message that Poland and Ukraine are ready to surprise the world and will deliver a unique experience to visitors in summer 2012. The slogan is great. Ukraine and Poland have a long and complicated shared history but this tournament will make us friends forever.”

Setting expectations low is the new successful tournament.

Meanwhile, Ukraine has confirmed some venues: Kyiv, Donetsk, Kharkiv and Lviv will be the four Ukraine venues, with the capital holding the final.

So long as they don’t allow in vuvuzelas, there’s no way this can’t go well, right?

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http://seattle.theoffside.com laurie

Well isn’t that special!
http://transpolyasexual.wordpress.com Cerberus

Ironically enough, I actually do think it’s pretty, not sure I’d want it as the logo of an International Tournament, but I could see buying an umbrella or something with the pattern on it.

And for what is probably the main objection to it, purple seems to be big right now in central Europe, even on the dudes, yes, I know how bizarre that sounds to Americans.
Seth

FAIL
Nick

It looks like the center flower is mutated a-la Chernobyl.
Jean-Francois

I like the color purple. But this looks gaudy, to say the least.
http://www.tunisia.worldcupblog.org Rami

Nick, you mean a la Cherno-ball :P
Diane

I love it. It’s not quite as pink as the version above, but that’s fine with me also.

So, what else about the logo makes people think this tournament won’t go well? Because its in Eastern Europe? Isn’t that outside of our allowable snark boundaries?
Janko

haha, they look like fireflowers from the Mario games :D
Mark

It’s too feminine
http://melbourne.theoffside.com Marcus

Nearly looks as bad as the London 2012 Olympics logo…
Jacek

Definitely not as bad as the London Olypic logo…. and the Polish and Ukraine women are beauties so all is forgiven.
http://futfanatico.com Elliott

I like the color pink and am glad to see a logo with a feminine touch.

Also, and more importantly, the orange in the center ball is a not so subtle acknowledgment of the orange revolution in Ukraine, which I find awesome and outweighing of aesthetic complaints.
http://www.theoffside.com daryl

Nice spot on the orange revolution Elliott. I was actually wondering “Have they decided on an official Euro 2012 match ball already?” but now it seems the ball was included as a place to feature the orange. Makes sense now, and agree it’s a cool touch.
http://www.thebid.org Joël

The flowers looks like tulips. Nothing related with both countries. Also, the flag colors isn´t very clear. I liked to much the 2000 and 2008 euro logo´s, better far away!!
Peter

Well the logo is not supposed to be tulips per say. The flowers are supposed to be what are called wycinanaki in polish. Its a folk art in both Poland and Ukraine. http://designfurnace.com/wp-content/uploads/2009/02/folkart-polish-300×289.jpg

Basically cutting up a paper after folding it in half to make pretty patterns.

http://www.polishamericanclub.org/images/paper1.jpg