Indonesia’s “Green World Cup” 2022 Bid

When you look at the list of nations bidding to host World Cups 2018 and 2022, it’s very very easy to dismiss Indonesia. The nine other bids all have either superior football traditions or superior infrastructure or superior financial muscle. Or in most cases all three. There’s also the question of letting a team ranked 129th in the world qualify automatically. But the Indonesia bid has something other bids don’t: The potential to save the whole world. At least a little bit.

While the nine other bids are based on the idea that “we really really want it”, Indonesia has spotted the current corporate trend for environmentalism and gone for it. They’re proposing the “Green World Cup 2022″ in Indonesia.

Soccer Association of Indonesia (PSSI) chairman Nurdin Halid told the Jakarta Post earlier this month that “Our deforestation rate has contributed much to world pollution. By hosting the World Cup, we wish to build infrastructure and facilities that are environmentally friendly so we can give more to the planet.”

Sounds like an absolutely brilliant idea if you ask me. Not only does the “Green World Cup 2022″ idea make the Indonesia bid stand out, it also gives it the moral high ground and puts pressure on FIFA. If they ignore the Green World Cup and award 2022 (which is when Indonesia have said they’d prefer to host) to one of those other carbon-producing bids, then FIFA looks like it hates planet earth.

The downside is that it seems there are almost zero details available explaining exactly what would make Indonesia 2022 such an environmentally friendly tournament.

Maybe they’d follow Norwegian club Rosenborg’s lead and do it all on the basis of smart stadiums that don’t use excessive amounts of energy? Maybe the still to be built World Cup stadiums will be made entirely of recycled materials? Maybe they’ll demand that all players and fans walk to Indonesia for the tournament, to save all that jet fuel exhaust being pumped into the atmosphere?

It’s possible that all the details are in the official bid Indonesia sent to FIFA and just not yet available to the public. I genuinely hope so. But given the fact that the Indonesian 2022 bid website has a lot of “coming soon”s on it, and that both the above bid logos are from a Facebook group and not yet official (like these ones are), I suspect that there’s still a lot of work to be done.

It would be deeply depressing if the “Green World Cup 2022″ idea is just an empty marketing trick. There’s enough greenwashing (companies falsely promoting products as being environmentally friendly, because they know it sells well) around already.

But even if it’s just a gimmick, Indonesia 2022 is still the first bid to float the idea of a green World Cup. Green things have a tendency to grow if given enough care and attention, so maybe we’ll see a whole host of green bids for World Cup 2026.

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