FIFA Go Back To The Gold Standard: Hot Chicks = Good PR.

So you want to promote the Confederations Cup 2009, the “soft opening” for World Cup 2010 in South Africa. A tournament which hasn’t had much, if any, good PR. What do you do? Call in the hot chick cavalry and tell them to jump up and down. (They’re all Miss Something Or Other, currently competing for Miss World.) (Alexander Joe/AFP/Getty Images)

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