Nike Thanks US For Writing The Future
After utter failure at predicting the short-term future this year – although Rooney’s fail-beard was spot on (do you think he’s contractually obligated to sport one for ManU come opening day now?) – Nike has done the only smart thing possible: gone with a long enough time frame such that there is no accountability. Who’s going to remember in 5-10 years if this year’s US team didn’t exactly spark America’s rise into relevance when contention is discussed? Exactly – no one.
Nike: Write The
Future Long-Term Future So No One Will Remember If We’re Wrong.
(You heard it here first when they run out that marketing scheme in 2014.)