2010: The Year Of The Umlaut.

June 9th, 2010 | by: chris | View Comments

At least Nike seems to think so – which is rather convenient as Mesut Özil is on the payroll as one of their superstars. Of course I seem to think so too, but that’s neither here nor there. (Alright maybe it is.)

Nike & Co. have been rebranding everything circular in Germany with a double dot atop, including the year itself – 201Ö – because, obviously, it’s the year of Mesut Özil. They’ve filmed a number of the rogue artists and if the episode number (one) is any indication, they’ll be doing quite a bit more of declaring this the year of the umlaut. Probably because umlaut’s rule. (Özil too.)

Clip after the jump.