World Cup Increases Germany’s Beer Consumption

For the first time in six years, beer consumption in Germany did not fall. Per capita beer consumption in 2006 was 117.8 litres, a 2% increase from the previous year. The German Brewers Association credits the increase to the hot summer weather, the World Cup and the hearty souls from World Cup Blog who each drank 117.8 litres of beer per day while in the country.