Nike Makes a Play to Outfit German National Team
It is hard to imagine Germany’s football team wearing anything other than Adidas, but evidently the Swoosh empire is looking to change that. The details of Nike’s offer to outfit the German national team are not public, but according to those in the know it was “a commercially very interesting” offer. In other words, Nike offered a buttload of money.
Personally, I could largely care less about who supplies the various national teams with their kits as long as Lucas Podolski wears a shirt. I would think that some in Germany might have a different view, however, and I can’t imagine that a move to Nike would be greeted with flowers and candy.