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	<title>Comments on: How to Avoid Drinking Budweiser at the World Cup</title>
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	<link>http://www.worldcupblog.org/world-cup-2006/how-to-avoid-drinking-budweiser-at-the-world-cup.html</link>
	<description>World Cup South Africa 2010</description>
	<lastBuildDate>Fri, 19 Mar 2010 23:06:57 +0000</lastBuildDate>
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		<title>By: jesus</title>
		<link>http://www.worldcupblog.org/world-cup-2006/how-to-avoid-drinking-budweiser-at-the-world-cup.html/comment-page-2#comment-485012</link>
		<dc:creator>jesus</dc:creator>
		<pubDate>Mon, 10 Dec 2007 21:59:24 +0000</pubDate>
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		<description>um... you mean they play soccer in the u.s?.... that&#039;s weird...</description>
		<content:encoded><![CDATA[<p>um&#8230; you mean they play soccer in the u.s?&#8230;. that&#8217;s weird&#8230;</p>
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		<title>By: Cardbar</title>
		<link>http://www.worldcupblog.org/world-cup-2006/how-to-avoid-drinking-budweiser-at-the-world-cup.html/comment-page-2#comment-65300</link>
		<dc:creator>Cardbar</dc:creator>
		<pubDate>Fri, 20 Oct 2006 13:59:02 +0000</pubDate>
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		<description>Us south africans are pretty upset about the whole Budweiser thing considering we have the second largest brewer in the world and Budweiser is hardly available here probabl cos it tastes like piss. But end of the day its Fifa&#039;s fault for not giving the host countries preference for sponsors. I mean at the moment how would the americans feel about an French company sponsoring their World Cup!</description>
		<content:encoded><![CDATA[<p>Us south africans are pretty upset about the whole Budweiser thing considering we have the second largest brewer in the world and Budweiser is hardly available here probabl cos it tastes like piss. But end of the day its Fifa&#8217;s fault for not giving the host countries preference for sponsors. I mean at the moment how would the americans feel about an French company sponsoring their World Cup!</p>
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		<title>By: modin</title>
		<link>http://www.worldcupblog.org/world-cup-2006/how-to-avoid-drinking-budweiser-at-the-world-cup.html/comment-page-2#comment-51591</link>
		<dc:creator>modin</dc:creator>
		<pubDate>Tue, 29 Aug 2006 23:54:09 +0000</pubDate>
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		<description>Aass beer is not from Holand, but from Norway it means a hill i Norwegian.</description>
		<content:encoded><![CDATA[<p>Aass beer is not from Holand, but from Norway it means a hill i Norwegian.</p>
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		<title>By: Dwight Schrute</title>
		<link>http://www.worldcupblog.org/world-cup-2006/how-to-avoid-drinking-budweiser-at-the-world-cup.html/comment-page-2#comment-51245</link>
		<dc:creator>Dwight Schrute</dc:creator>
		<pubDate>Sun, 27 Aug 2006 19:49:48 +0000</pubDate>
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		<description>Budweiser is my friend!</description>
		<content:encoded><![CDATA[<p>Budweiser is my friend!</p>
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		<title>By: George</title>
		<link>http://www.worldcupblog.org/world-cup-2006/how-to-avoid-drinking-budweiser-at-the-world-cup.html/comment-page-2#comment-51176</link>
		<dc:creator>George</dc:creator>
		<pubDate>Sun, 27 Aug 2006 08:26:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.worldcupblog.org/world-cup-2006/how-to-avoid-drinking-budweiser-at-the-world-cup.html#comment-51176</guid>
		<description>Interesting site http://xoomer.alice.it/naxibo/4/</description>
		<content:encoded><![CDATA[<p>Interesting site <a href="http://xoomer.alice.it/naxibo/4/" rel="nofollow">http://xoomer.alice.it/naxibo/4/</a></p>
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		<title>By: Neworleanian</title>
		<link>http://www.worldcupblog.org/world-cup-2006/how-to-avoid-drinking-budweiser-at-the-world-cup.html/comment-page-2#comment-48948</link>
		<dc:creator>Neworleanian</dc:creator>
		<pubDate>Wed, 16 Aug 2006 20:45:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.worldcupblog.org/world-cup-2006/how-to-avoid-drinking-budweiser-at-the-world-cup.html#comment-48948</guid>
		<description>This article is from the World Cup Blog on the Spiegel website. Der Spiegel the German equivalent of Time/Life Magazines.

It is about Dutch fans who had to take their pants off because they were considered a form of advertising for an AB competitor. Absurd? Advertising rights by AB notwithstanding, what happened to the rights of privacy and freedom of expression?

Dutch Could be Forced to Watch Without their Pants

Dutch football fans trying to attend their team&#039;s game in Stuttgart today could be made to go into the stadium without their pants. The bizarre situation has been caused by a popular pair of orange &quot;lederhosen&quot; which breach a World Cup advertising embargo.

The Dutch are known as liberal people but even their orange army of football fans may find the idea of watching a football game in just their underwear slightly weird. But this is the bizarre situation facing many Dutch fans today because of a cult pair of orange trousers.

The problem is that the orange lederhosen bear the logo of Dutch brewery Grossbrauerei. Advertising by non-official sponsors is banned around World Cup stadiums. Heineken, which sponsors the Dutch national football team, is also not pleased at the guerilla marketing campaign. Before a friendly game against Cameroon earlier this month Heineken kicked up a fuss and forced Dutch fans to leave the offending items outside the ground. Later a Dutch court ruled that Dutch fans should be allowed to wear the trousers, but German World Cup organisers may disagree.

Sueddeutsche Zeitung reported this week that the bright orange lederhosen are the brainchild of Peer Swinkels, manager of a Dutch brewery, Grossbrauerei Bavaria. For every double six pack of the beer sold in Dutch supermarkets, the brewery have been giving out free pairs of orange, cotton lederhosen. The idea is supposed to be a gentle mockery of the Germans&#039; penchant for real lederhosen during the World Cup period. The lederhosen also feature a tail and a lion motif -- the national symbol of Holland. So far over 250,000 pairs of lederhosen have flown off the shelves and they have become a cult item among Dutch soccer fans.

But anyone trying to wear their lion-like lederhosen in the stadium when Holland take on the Ivory Coast will have to leave them at the security check. Which leaves the distinct possibility that many fans will have to watch in their underwear. But hey, at least it&#039;s warm in Stuttgart today...

-- Chris Bryant, 6:00 p.m. CET

Original posting at: http://service.spiegel.de/cache/international/0,1518,421777,00.html</description>
		<content:encoded><![CDATA[<p>This article is from the World Cup Blog on the Spiegel website. Der Spiegel the German equivalent of Time/Life Magazines.</p>
<p>It is about Dutch fans who had to take their pants off because they were considered a form of advertising for an AB competitor. Absurd? Advertising rights by AB notwithstanding, what happened to the rights of privacy and freedom of expression?</p>
<p>Dutch Could be Forced to Watch Without their Pants</p>
<p>Dutch football fans trying to attend their team&#8217;s game in Stuttgart today could be made to go into the stadium without their pants. The bizarre situation has been caused by a popular pair of orange &#8220;lederhosen&#8221; which breach a World Cup advertising embargo.</p>
<p>The Dutch are known as liberal people but even their orange army of football fans may find the idea of watching a football game in just their underwear slightly weird. But this is the bizarre situation facing many Dutch fans today because of a cult pair of orange trousers.</p>
<p>The problem is that the orange lederhosen bear the logo of Dutch brewery Grossbrauerei. Advertising by non-official sponsors is banned around World Cup stadiums. Heineken, which sponsors the Dutch national football team, is also not pleased at the guerilla marketing campaign. Before a friendly game against Cameroon earlier this month Heineken kicked up a fuss and forced Dutch fans to leave the offending items outside the ground. Later a Dutch court ruled that Dutch fans should be allowed to wear the trousers, but German World Cup organisers may disagree.</p>
<p>Sueddeutsche Zeitung reported this week that the bright orange lederhosen are the brainchild of Peer Swinkels, manager of a Dutch brewery, Grossbrauerei Bavaria. For every double six pack of the beer sold in Dutch supermarkets, the brewery have been giving out free pairs of orange, cotton lederhosen. The idea is supposed to be a gentle mockery of the Germans&#8217; penchant for real lederhosen during the World Cup period. The lederhosen also feature a tail and a lion motif &#8212; the national symbol of Holland. So far over 250,000 pairs of lederhosen have flown off the shelves and they have become a cult item among Dutch soccer fans.</p>
<p>But anyone trying to wear their lion-like lederhosen in the stadium when Holland take on the Ivory Coast will have to leave them at the security check. Which leaves the distinct possibility that many fans will have to watch in their underwear. But hey, at least it&#8217;s warm in Stuttgart today&#8230;</p>
<p>&#8211; Chris Bryant, 6:00 p.m. CET</p>
<p>Original posting at: <a href="http://service.spiegel.de/cache/international/0,1518,421777,00.html" rel="nofollow">http://service.spiegel.de/cache/international/0,1518,421777,00.html</a></p>
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		<title>By: Neworleanian</title>
		<link>http://www.worldcupblog.org/world-cup-2006/how-to-avoid-drinking-budweiser-at-the-world-cup.html/comment-page-2#comment-48894</link>
		<dc:creator>Neworleanian</dc:creator>
		<pubDate>Wed, 16 Aug 2006 16:15:10 +0000</pubDate>
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		<description>As the original entry in the blog states, fans at the 2010 World Cup in South Africa will have the distinct (dis)pleasure of having Bud as the official beer again. I am wondering why SABmiller, a South African company and one of the largest brewing conglomerates in the world, did not make sure one of their products was the sponsor?

In case people are not familiar with them, SAB stands for South African Breweries Ltd. They own some 150 brands in Africa, Europe, the Americas and Asia. Among them stand out such things as Miller Genuine Draft (another American taste-free ridiculous beer-lookalike, but nevertheless a great seller in the States) and Foster&#039;s (equally bland Australian mega-brew), Peroni and Castle Lager. But they also some very good beers i.e. Kronenbourg, Amstel, Pilsner Urquell or Gambrinus.</description>
		<content:encoded><![CDATA[<p>As the original entry in the blog states, fans at the 2010 World Cup in South Africa will have the distinct (dis)pleasure of having Bud as the official beer again. I am wondering why SABmiller, a South African company and one of the largest brewing conglomerates in the world, did not make sure one of their products was the sponsor?</p>
<p>In case people are not familiar with them, SAB stands for South African Breweries Ltd. They own some 150 brands in Africa, Europe, the Americas and Asia. Among them stand out such things as Miller Genuine Draft (another American taste-free ridiculous beer-lookalike, but nevertheless a great seller in the States) and Foster&#8217;s (equally bland Australian mega-brew), Peroni and Castle Lager. But they also some very good beers i.e. Kronenbourg, Amstel, Pilsner Urquell or Gambrinus.</p>
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		<title>By: Frank Grimes</title>
		<link>http://www.worldcupblog.org/world-cup-2006/how-to-avoid-drinking-budweiser-at-the-world-cup.html/comment-page-2#comment-48596</link>
		<dc:creator>Frank Grimes</dc:creator>
		<pubDate>Tue, 15 Aug 2006 03:44:20 +0000</pubDate>
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		<description>Advertising is a powerful tool and I often wonder what impact it has for Coke vs Pepsi and Bud or Coors light etc. I won&#039;t deny it has an impact, but I don&#039;t think it can make a product so many consider to be piss, to be the number #1 beer in the world. A hell of a lot of people have to like it to keep it #1.  I typically don&#039;t like anything that is popular. I usually stay away from what others consider the best (movies, TV, food, etc.) I prefer to make up my own mind and don&#039;t like to go with the masses. Bud however is an exception. I care only about my taste buds when I am drinking and I like Bud. It is the sweat nectar of the Gods to me. Ahhh Bud!!!!!  :)</description>
		<content:encoded><![CDATA[<p>Advertising is a powerful tool and I often wonder what impact it has for Coke vs Pepsi and Bud or Coors light etc. I won&#8217;t deny it has an impact, but I don&#8217;t think it can make a product so many consider to be piss, to be the number #1 beer in the world. A hell of a lot of people have to like it to keep it #1.  I typically don&#8217;t like anything that is popular. I usually stay away from what others consider the best (movies, TV, food, etc.) I prefer to make up my own mind and don&#8217;t like to go with the masses. Bud however is an exception. I care only about my taste buds when I am drinking and I like Bud. It is the sweat nectar of the Gods to me. Ahhh Bud!!!!!  <img src='http://www.worldcupblog.org/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Neworleanian</title>
		<link>http://www.worldcupblog.org/world-cup-2006/how-to-avoid-drinking-budweiser-at-the-world-cup.html/comment-page-2#comment-48464</link>
		<dc:creator>Neworleanian</dc:creator>
		<pubDate>Mon, 14 Aug 2006 04:19:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.worldcupblog.org/world-cup-2006/how-to-avoid-drinking-budweiser-at-the-world-cup.html#comment-48464</guid>
		<description>Frank, I would not underestimate the gullibility of the American consumer. Americans are fooled into believing all kinds of myths when purchasing consumer goods, from cars to computers to beer. But I agree with you that advertising isn&#039;t everything: Most do fall for advertising, the rest buy because they d not know any better. Again, this does not -in any way- imply yourself.....</description>
		<content:encoded><![CDATA[<p>Frank, I would not underestimate the gullibility of the American consumer. Americans are fooled into believing all kinds of myths when purchasing consumer goods, from cars to computers to beer. But I agree with you that advertising isn&#8217;t everything: Most do fall for advertising, the rest buy because they d not know any better. Again, this does not -in any way- imply yourself&#8230;..</p>
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		<title>By: Neworleanian</title>
		<link>http://www.worldcupblog.org/world-cup-2006/how-to-avoid-drinking-budweiser-at-the-world-cup.html/comment-page-2#comment-48463</link>
		<dc:creator>Neworleanian</dc:creator>
		<pubDate>Mon, 14 Aug 2006 04:15:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.worldcupblog.org/world-cup-2006/how-to-avoid-drinking-budweiser-at-the-world-cup.html#comment-48463</guid>
		<description>Frank, take a chill-pill. Every time when there is a critical comment posted here that in some way clases with your beliefs, why do you ALWAYS assume that the comment is directed at you? I fully agree that taste is a personal thing. The difference is that some people have good taste, some have poor taste. (DISCLAIMER: this does not neccesarily mean you.) 

Nobody is prohibiting you from drinking whatever your heart desires. But -using your own argument- nobody can tell me that Bud actually IS good. True?</description>
		<content:encoded><![CDATA[<p>Frank, take a chill-pill. Every time when there is a critical comment posted here that in some way clases with your beliefs, why do you ALWAYS assume that the comment is directed at you? I fully agree that taste is a personal thing. The difference is that some people have good taste, some have poor taste. (DISCLAIMER: this does not neccesarily mean you.) </p>
<p>Nobody is prohibiting you from drinking whatever your heart desires. But -using your own argument- nobody can tell me that Bud actually IS good. True?</p>
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