Holland for Heineken
Perhaps you have seen Marco and Marko, two Dutchmen who are going to cheer for your team this World Cup. The two multi-lingual men appear on 14 different websites proclaiming that they are Holland for Japan, Holland for USA, etc. I was a bit confused by this myself since there is no reason for anyone in Holland to root for another team and because they didn’t have a “Holland for” site to support my favorite team, Angola. But now I have found out that it is all part of a fairly clever campaign by the people who make Heineken beer.
Back in 2004 at the European Championships in Portugal, Dutch fans were seen sporting hats in the shape of megaphones bearing the Heineken name. This, of course, pissed off the FIFA sponsorship police and fans were told to give up their hats or forever feel the wrath of Sepp Blatter.
The same rules apply for the World Cup in Germany with that pisswater known as Budweiser ruling the roost. Heineken won’t be deterred though. As you can see from the advert below they have found a great way for fans to wear their megaphone hats – the hats worn by Marco and Marko – incognito.