Females Following the Azzurri

The face of Italian football fans is changing. So is the gender.

While overall ticket sales are down for Serie A clubs, the percentage of females in the stands continues to rise. This trend is expected to occur in Germany this summer where one research agency estimates that as many as 40% of the Italian fans following the national team will be women.

Here at Blog Central we think this is great news. Not only because we are fond of Italian women (and really who isn’t?), but because the sport needs to attract new fans to continue its growth. Football is sport that should appeal to everyone and its federations should do their part to promote it to men, women, children and household pets.

We also will venture to say that the Azzurri players will enjoy this portion of their fan base and will benefit from the access they will have to advice on the best hair care products.