Bud Named World Cup Beer through 2014; Beer Belly Sales to Soar
In a blow to all of humanity, FIFA announced today that Anheuser-Busch, brewers of the paint thinner piss water known as Budweiser, will continue to be its partner through the 2014 World Cup. FIFA President Sepp Blatter offers the most depressing quote we’ve seen in a long time: “This deal means that by 2014 Budweiser will have been the official beer at eight consecutive FIFA World Cups.” Despite this sobering news that has left us thinking that we should altogether retire from this World Cup blogging bizness, we will take one for the team and continue on as we suckle real beer from the mother of all inventions, the Beer Belly.
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By Greg | April 27th, 2006 at 10:54 pm 
What the hell is that Budweiser is the number one beer in the world the finest ingrediants for the finest beer…. GO A-B !!!
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By STiTP » Blog Archive » “Ich Nix Bud!” | May 28th, 2006 at 3:52 am [...] I'm no soccer buff, but I am a Milwaukeean, born and raised. So if an article on the subject of this year's World Cup also happens to be a chronicle of the recent follies of Budweiser, the Court Jester of Beers, why not give it a little extra limelight? According to Nicholas von Hoffman at The Nation, Budweiser's $40 million investment to get the monopoly on World Cup beer sales might, like dirty dishwater, go down the drain. Before it knew the games were to be played in Deutschland, Anheuser-Busch, which makes Budweiser, paid $40 million for the World Cup beer monopoly. Unfortunately, Germans don't like the beer. They call it Spülwasser, which roughly translates as dishwater. [...]
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