Adidas Boots will break more than your Metatarsal
The World Cup shoe wars are really starting to heat up. First we had Nike, which supplied the boots that broke Wayne Rooney’s foot and England’s back. Now we have Adidas, which is trying to outdo its rivals in the bone breaking department. People taking hallucinogenic drugs should be advised that you might see the devil when you watch the commercial below.
Kind thanks to the Bratwurst kids for making life grand.
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Comments
By William | May 10th, 2006 at 12:21 pm 
That was kinda neat in a strange and impossible to understand kind of way.
Posted from 
United States
By wendall | May 10th, 2006 at 1:03 pm If Nike can’t be trusted to build a boot that can keep your feet safe and warm, why does adidas think we the footballing public will be any better at it?
And for the record, I don’t believe the boot is to blame, however much a convenient scapegoat it has become.
Posted from United States
By Trent | May 10th, 2006 at 1:18 pm You just blew my mind.
Posted from United States
By chuck | May 10th, 2006 at 2:27 pm Try pausing it at the 23 second mark — is that some kind of subliminal message about Nike?
Posted from United States
By Cajun Nick | May 11th, 2006 at 12:27 pm Chuck,
Very good eyes! I had seen this ad a couple of times already (on the adidas site), but never noticed that broken swhoosh.
Although we may never know if there was some intentional symbolism there, it sure makes good fodder for speculation.
Posted from United States
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