Advertise on World Cup Blog

March 9th, 2006 |

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We reach over 1 million soccer fans per month — your one-stop football fan site since 2002.

Our network of over 70 sites spans the world of soccer (and travel) — keeping our footie fans up-to-date with scores and scandals (and helping independent travelers plan, dream and connect). Since BootsnAll started in 1998, the BootsnAll Travel Network has become the ultimate one-stop indie travel guide. That love for travel helped shape the beginnings of our soccer sites during World Cup 2002. We just can’t help ourselves when it comes to creating awesome football sites. In addition to The Offside, our site that covers the world of club-level football, we’re adding new content every day to World Cup Blog. With tens of millions of page views this year, a loyal audience, and praise from high profile media outlets such as the New York Times, NPR, the BBC, AOL, and ESPN, we know we’re doing something right.

World Cup Blog provides news on the international football teams and tournaments around the world, and reaches a large audience of international football fans. Our top-notch content and unique approach to covering the beautiful game from the fan’s perspective are helping us continue to reach new users, and will help you get your message out.

World Cup Blog Advertising Opportunities:

125×125 Banner Ads
125×125 ads start at $150 USD per month. World Cup 2010 rates: $250/month through May 2010 and $1,000/month from June to July 11, 2010. Your ad will be across virtually every page of the site and reach over 420,000 people every month. Email us to get started. Want to reach 650,000 more people a month? Get your 125×125 banner ad on The Offside too.

Custom Advertising
Contact us for standard IAB size banner ad campaign rates or doing something more creative.

Our ad serving technology can help you reach the user segments that you are seeking to target, and will allow you to independently audit impressions and click-throughs. To start getting your message out on World Cup Blog, please contact us.

Sports Network Stats / Demographics

Sports Network Monthly Audience
Over 2.6 Million Page Views
Over 1 Million Unique Visits

Sites | Monthly Stats
The Offside | Over 1.3 Million Page Views Over 650,000 Unique Visits
World Cup Blog | Over 760,000 Page Views Over 420,000 Unique Visits
3-month [2006] World Cup Traffic: Over 15 Million Page Views & Over 3.5 Million Unique Visits

Soccer network Demographics:

our readers are about two thirds male and one third female
over one third of our readers are 18-34
over half of our readers have a college education
almost half of our readers have a household income of $60,000+

Notes:

All ad placements are above the fold, unless otherwise specified.
Rate discounts are available on large ad buys. Contact us for details.
25% added to the base rate for each additional level of targeting, such as geo-targeting, time targeting, and frequency capping.
Expandable units are 20% over premium, and cannot expand to more than twice the original size of the ad.
Payment is accepted via credit card, Paypal, check or bank transfer. For first time advertisers, payment must be received in full before campaigns will be implemented.
Creative must be provided with 3 days lead time prior to campaign launch, and is subject to review.
125×125 banner ad maximum file size 20kb